Managing our money is a critical task. Who said it also needs to be complicated?

The project

MoneyFarm offers an independent, online and customized service of financial consulting, to help you manage your money.

This requires a keen study of the verbal and visual language, and of the tone that Moneyfarm uses to talk to its customers.

We designed the user flows of Moneyfarm together with their team, taking advantage of their deep knowledge of the financial world, to guide users to perform difficult tasks with simplicity.

Lot of attention has been put into making charts and graphs easy to read and visually beautiful, as they are a key part of Moneyfarm interface.

To guide users through long surveys, we adopted game dynamics (reaching a score) and social dynamics (compare your profile with friends and other users, to build empathy and feel assured).

MVP designed
Investment obtained
16 Mil


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